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  Why does online marketing not work for enterprises
  Now more and more enterprises are aware of the charm of E-marketing and begin to do e-marketing for enterprises
No matter whether they are production-oriented, trade-oriented, service-oriented or technology-based enterprises, they can use e-marketing to eliminate the limitations of time and space with customers
However, doing network marketing is not a hot headed thing that can be done well, nor can it be achieved in a day or two
According to the survey of Shenghui Youlian, many enterprises have no effect or poor effect in online marketing
Every click, there is no traffic, no consultation, and no transaction
Why do you see that others are doing so well, and you are depressed? Why is online marketing ineffective? I
there is no online marketing plan
Enterprises that disrupt the war need to formulate online marketing strategies according to their own actual positioning and objectives
Now there are a wide variety of online marketing methods
Many enterprises want to do everything, and everyone wants to try it
When they see that others are doing a good job in QQ email marketing, they do it immediately
When they see that others' microblogs are doing well, they also need to do it
When they see that wechat is hot, they quickly start doing it, When I saw the counter attack of QQ space, I immediately opened an account for authentication
As a result, I fired one shot in the East and one shot in the West
None of them had any effect
It is taboo to be greedy in online marketing
Everyone knows little about it and only knows the surface
Most of them only do it on the surface without depth, creativity or long-term planning
It is futile and ineffective
Therefore, in order to do e-marketing for enterprises, we must first clarify the purpose, find out where the users are, what they like and what they pay attention to, and then formulate the main offensive strategies to determine which marketing strategies to recommend at this stage
II
There is not enough capital to invest in E-marketing, which has won the favor of the vast majority of enterprises worldwide because of its advantages of low investment, quick effect and no time and geographical restrictions
However, enterprises need capital investment to do e-marketing as well as traditional marketing
When many e-marketing reports investigate the biggest obstacles of enterprise e-marketing, the budget has been kept in the first place for a long time
Some enterprises claim to do network marketing, but as a result, they are reluctant to spend money to do a decent * and spend hundreds of money to do a garbage station
If an enterprise is unwilling to invest in online marketing and can not do it well, the free ones are often the most expensive
Online promotion also requires fees, and the money that should be spent must be spent
If you want to spend no money, it will only waste your own time
III
nonstandard Marketing Websites as mentioned above, many enterprises want to do network marketing, and the websites are unwilling to spend some money, let alone build a standard marketing website
A marketing website is a website that integrates marketing ideas, methods and skills into website planning, design and production in order to achieve a specific marketing goal
It has good search engine performance and user experience, a complete effect evaluation system, and can organically use a variety of means to transform visitors into customers to serve the enterprise marketing purpose website
Generally, enterprises carry out network promotion through various channels
Network traffic is generally introduced into websites and then transformed into these traffic
In simple terms, the process is to vigorously promote the network, then introduce traffic into the website, and users enter the website browsing page, and then consult and purchase
The main browsing, consultation, purchase and other transformation processes take place in the enterprise website
The website is the most important place to sell things
Therefore, whether the enterprise website has strong marketing, good credibility and communication power is of great significance to the effect of network marketing
Compared with ordinary enterprise websites, marketing websites have obvious advantages in both optimization and promotion and operation marketing
Therefore, as far as the whole network sales process is concerned, websites with marketing ability are of great importance to small and medium-sized enterprises carrying out network marketing
Making an Internet marketing plan is the first step, and building a standard marketing website is the second step
If an enterprise wants to win an Internet marketing Station, it cannot do without a marketing website
Instead of staring at the very low website traffic, website consultation volume and conversion rate every day, it is better to start fundamentally and test whether your enterprise's website is marketing oriented?
  4、 Marketing is doing, and the conversion rate is very low
When many enterprises start to do online marketing, they only focus on promotion and traffic
I can't deny that these factors are very important
After a period of time, if there is still no traffic, no visitors, no customers, many enterprises choose to increase efforts, do more promotion, send more soft articles, do more external chains, etc
, and rarely optimize the conversion rate
For example, after many enterprises have established their enterprise websites, they hang up several products and leave their contact information
They do not do any optimization and updating, which causes a lot of traffic to be lost in vain
For example, I saw some enterprises doing extrapolation, that is, pure copy and paste, plus contact information and website address
The content editing was in a mess, leaving users far away
Another example is that enterprises do social media marketing, paying no attention to brand, content and interaction
They constantly brush the screen and send product introductions to enterprises every day
The number of fans is getting less and less, and the effect is getting worse day by day
V
network marketing is not only search engine marketing, which is a very common misunderstanding
Many enterprises think that network marketing is search engine marketing, but actually search engine marketing is only a small part of network marketing
After many business owners realized the importance of network marketing, they turned to search marketing one after another
Then the competition for search keywords continued to increase
Business owners invested more and more in search engine marketing, but brought less and less benefits to enterprises, and fewer and fewer channels for enterprise network marketing
Network marketing should expand multi-channel, not hang on a tree
Although it is constantly emphasized not to excessive network marketing and not to try any network marketing methods, it is also not necessary to sit on the sidelines and ignore the business opportunities of other channels
Network marketing is originally diversified
Vi
lack of data analysis and effect evaluation
Enterprises need to have effect evaluation and feedback for online marketing
How much traffic comes every day? How much publicity effect has it achieved? What is the value of the traffic? How is the current marketing strategy progressing? What to do next? And so on are directly related to the effect of network marketing
Many network marketing work has been carried out for several years, but no one knows the daily IP volume, daily average consulting volume and final sales transaction data visited by the website, and has not done any statistical monitoring work on the data, let alone data analysis
Data statistical analysis and effect evaluation is an extremely important link in all links of the network marketing system
Data can enable us to find problems, adjust strategies, solve problems, and improve the overall operation efficiency of the website
Through data analysis, we can see at a glance what is wrong with the whole marketing strategy and promotion methods
Through effect evaluation, we can also continuously improve the amplification effect
All marketing without data statistics and effect evaluation is blind marketing
You may know what is good, but you may not know what is good
You may know what is bad, and you may not know what is bad
VII
Enterprises lacking network marketing talents need people to implement network marketing in the end
People are the key to the effectiveness of network marketing
Whether it is to plan a network marketing project, build a marketing website, carry out effective network promotion, or efficient network marketing team management, it needs a professional person to do it
However, many enterprises do not have professional talents to carry out online marketing, and many of them are trying to piece together to get on the market, which often leads to faults in the process of online marketing, and many good strategies are always not implemented in place
With the rapid development of network marketing, enterprises' demand for talents in this field has always been greater than supply
At the same time, under this general trend, there are very few people who really have rich practical experience in this industry, so that there is a trend of high salary poaching in the industry
VIII
The importance of executive power will not be taught here
The problem of executive power is mainly reflected in the lack of executive power in various work
Either there is quantity but no quality, or there is no depth and no continuous implementation
The website has been built and the marketing promotion has also been done, but the content of the website remains the same
It is rare to send a few news messages a year, and the products have not been updated
The website is divorced from the actual marketing of enterprises
This is the problem of many enterprises
The executive power has not been in place for a long time, which is related to management, ability and salary
I won't say much here
Network marketing is a great test of people's patience
No matter what kind of network marketing method you choose, the most important thing is to persevere
Don't think about how much effect you can get in a short time
After choosing a good marketing strategy, you should always achieve the effect
In the end, enterprises should not only want to make profits but not make efforts
They should not have a complete marketing system
They should not just pay attention to the external promotion language and ignore the internal optimization
What's more, when everything is ready, they should not give effect * and feedback, not stick to the implementation to the end, and implement it
If your enterprise has no effect in online marketing, Try to ask yourself ● does the enterprise really attach importance to online marketing? ● have you formulated a complete network marketing strategy? ● has it actively promoted the whole operation process? ● have websites, wechat, Weibo, shopping malls, etc
created a good user experience? ● is there a diversified enterprise network marketing? ● is there a complete network marketing management system? ● during the whole network marketing operation process, have you conducted detailed data analysis and timely adjusted the marketing strategy? ● is there a special person responsible for the implementation of online marketing? ● have you implemented the plan after everything has been planned?