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  What elements should enterprises * consider when analyzing their own market environment   (1) Economic development
The better the local economic development, the stronger the economic strength, which will drive the improvement of the overall strength of the enterprise
Powerful enterprises will leave a good impression on other consumers or enterprises when they participate in e-commerce
Enterprises may also increase the financial support for the construction of e-commerce websites, so that e-commerce activities can form a scale and obtain benefits

(2) the role of the government
The government plays a very important role in the construction of e-commerce websites
The government with a strong sense of development is now vigorously promoting the universal realization of e-commerce in the region, which is an important manifestation of the government's achievements
If an enterprise is in such a region, its e-commerce development is often relatively smooth
Government departments can provide guidance for enterprises from a macro perspective, and can play a role in promoting the formation and final realization of e-commerce among enterprises
On the contrary, if the government does not understand e-commerce, only cares about the immediate interests, or even opposes such new things, it is impossible for enterprises to successfully realize e-commerce activities, and the construction of websites is unnecessary

  (3) Infrastructure status
The construction of e-commerce websites by enterprises cannot be divorced from the local infrastructure, which is directly related to the realization of e-commerce in the future
If the infrastructure in the area where the enterprise is located is complete, the enterprise can enjoy its own resources when building the e-commerce website construction scheme, without worrying about communication speed, network security, service quality and cost
These infrastructures include Internet backbone network, broadband network, fast ISDN, ADSL, optical fiber communication, satellite communication, multimedia technology application, etc

 
(4) situation of enterprises in the same industry
When analyzing the situation of enterprises in the same industry, special attention should be paid to the e-commerce development process of these enterprises
In this way, we can grasp the situation of the enterprise in the whole industry
As e-commerce will determine the market share of enterprises in the future, enterprises start too late and will lose the market