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  What should we pay attention to in enterprise website optimization   Don't deliberately pursue the ranking of a keyword
For a large website, the amount of information is very large, and the keywords contained are countless
If we can improve the ranking of many keywords on the web page as a whole, the traffic can be greatly improved
If you only deliberately pursue a certain keyword to get a better ranking in a short time, even if its search volume is large, the improvement of traffic is limited
Therefore, large websites do SEO, do not deliberately rank for a keyword, and it is best to pursue the overall effect

Do not use dangerous sand that may be damaged by goo
A strategy that is considered a means of cheating
Because some people in the SEP industry are eager for quick success and instant benefits, they often use some means that may be considered as cheating by Google to quickly achieve the ranking effect
If these methods are used on small websites, once they are punished, the loss is only 60 yuan for a domain name
However, for a large website, the domain name is its most valuable resource and cannot be replaced, so it will suffer heavy losses
The traffic sources of large websites depend on many aspects, and search engines can only become one of their important sources
Therefore, do not blindly use some means suspected of cheating to pursue better traffic

  The real SEP (search engine optimization) is not a means of cheating, but to help rationalize the website
In this way, it is easier to be included by the search engine and get a better ranking in the search engine
Among many large websites in China, we can refer to Alibaba and Sina in this regard
The most important thing is the website content
A prerequisite for the ultimate success of SEP is the authenticity of the website content
Otherwise, even if each of the above items is achieved, the final increase in traffic will be temporary and not sustainable