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  Five suggestions for increasing page conversion
Seeing is believing, hearing is believing
The human brain processes visual information 50 times faster than written information
Therefore, it is easier to make others perform actions with visual stimulation than with oral communication or words
This principle is also applicable to e-commerce website design
According to the latest research results of web design psychology, to make visitors perform actions, they must first understand their psychology
Most of the decisions made by the human brain are made in a hurry without careful consideration
Malcolm Gladwell said, “ Successful decision-making is the result of balancing rational thinking and perceptual thinking& rdquo; When visitors are faced with many choices, the most important thing is to attract them from the emotional level, but you only have a few seconds to complete this step
As for persuasive web design, Shanghai website construction company has the following five suggestions: first, it is clear that the human brain is a questioning organ
When you first see something, the first question that comes to mind is: what is this? Therefore, when visiting the website, visitors will first think: what is the use of this website? What can I do here? Is it necessary to stay here? And the most important question is, can you find the information you need? Web pages should be designed to avoid the use of a large number of terms or complex wording
The following can be imitated: the five suggestions for increasing page conversion rate make it clear at a glance what the Internet website sells, how to buy and how to obtain other information
II
The visual effect highlight research shows that 96% of people first pay attention to the visual design when visiting the website, and only 6% pay attention to the website content
First impressions last for years
Visual experience is easier to form at the first time than user experience
The following is the website of simple online banking
The simple and clear home page is completely consistent with the purpose of the website, which is also a typical example of using a large white background to guide attention
Five suggestions for increasing page conversion rate
Some things about the Internet
Third, the level is clear
In the web page, the larger the element, the more important it is
For the four circles shown in the figure below, people tend to think that blue is the most important because it is the largest
Five suggestions for increasing page conversion rate
Some things about the Internet
Therefore, when designing web pages, we should maximize the most important elements in the web pages
Five suggestions for increasing page conversion rate
Some things about the Internet
4
Lock attention
80% of the attention comes from the first screen of the home page, and 69% from the left side of the page
According to neuroscience research, the best way to capture attention is to use large, eye-catching images, such as large background images on landing pages
Five suggestions for increasing page conversion rate, some things about the Internet
People map can best shorten the distance with shoppers
If the person in the picture is smiling, looking ahead, and using open body language, it can produce the best effect like a real shopper
The following is the page layout of eBay's latest products: five suggestions for increasing page conversion rate
Some things about the Internet eBay claims that using large pictures and reducing text slows down the scrolling speed of users
For the product page, enlarge the product picture
For example, you can reduce the number of products per line to make each graph appear larger, which can increase revenue by 25%
V
each page of a primary action website has specific functions
During the design, the functions of each page shall be clear and definite to avoid too many call to action too early& ldquo; Free registration ” Is the most common homepage call to action, but what is the purpose, utility and significance of visitor registration? Therefore, the best way is to show the product and service information to the visitors first, and then appear the call to action when the time comes