Five methods of Tonghe information technology to end the operation and promotion of small programs

  From the distribution of applet user scene portals released in the first half of 2018, & ldquo; Share & rdquo& ldquo; Quick entry& ldquo; Official account &rdquo& ldquo; QR Code & rdquo; It is the main source for the applet to get customers
Behind it are five operation modes: community, official account, offline store, community and gift certificate

1
  Sharing + applet: traffic bonus brought by social relations
The core idea of applet operation is to use wechat traffic to obtain exposure
In the social relationship scenario, & ldquo; Share & rdquo; Is essential thinking
Design small programs for users; Share & rdquo; For example, in order to improve the & ldquo; Punch in & rdquo; Link, provide users with shared materials after clocking in, and provide users with screening scenes after shopping, which are conducive to users' sharing

2
  Official account + applet: flow realization of content E-commerce
Small programs provide official account operators with rich ways to realize and operate
Realizing through e-commerce or using small programs to extend the content is a good strategy for small programs, and official account has become the “ Voice channel & rdquo;

There are two ways to promote official account applets
One is to bind official account applets, and the other is to embed applets in graphic content
Graphic content embedding is a more effective way
If the flow of your own official account is insufficient, you can promote it through other official account by changing the volume or paying

3
  Offline store + applet: gift certificate applet repurchase
Whether for offline stores or e-commerce sellers, the repurchase rate and user stickiness need to be carefully considered
After customers complete the shopping link, giving shopping gift certificates can not only realize the exposure of small programs, but also promote users' repurchase

For other scenarios, offline promotion can also bring effective customers to the applet, such as elevator posters, DM leaflets and so on

4
  Community + applet: traffic fission brought by social relations
The sharing and interaction of small programs in the community is also friendly, and fission sharing links are implanted in product design
For example, query tools can design the task of friends helping to check for several times for free, and e-commerce products can design the task of receiving red envelopes after shopping

Main fission task mechanisms: assistance type, preferential type, collection card type, red envelope type & hellip& hellip;
5
  Card coupon + applet: flow fission of gift scene
Card coupon is another function promoted by wechat
Combined with applet, it can meet & ldquo; Gift giving & rdquo; This scene achieves good fission effect
What is more representative is that Starbucks uses stars to say that friends can give each other gifts by purchasing star cards through small programs

summary
The above are five ways to promote applet operation
If you know more about the platform, please contact Tonghe technology company: Baidu search & ldquo; Tonghe Technology & rdquo; You can find us