Free paper towels are popular in Texas. How does sharing paper towels make a profit

  What is the most popular concept in the past two years? It must be the sharing economy
From sharing bicycles to sharing cars, from sharing power packs to sharing umbrellas, now, Dezhou paper towel sharing machines have appeared in the streets and alleys of many cities
Citizens can get paper towels for free only by scanning the code and following the relevant official account
This free model is very popular in the market

“ Do you have any paper towels? No& rdquo;& ldquo; Go and get a bag for free& rdquo; It is no wonder to hear this kind of dialogue now

In fact, scanning code to pay attention to giving gifts is not new
You can often see this scene in shopping malls and other places with high * quantity
There are many patterns such as scanning code to give drinks and scanning code to give toothpaste
Scanning code to give paper towels is essentially a kind of marketing
It just changes the one-time hard push method into a long stream
If users want to receive them for free every day, they need to scan code and pay attention every day
Of course, if you want to get more from the same account, you need to pay another fee

The data show that 90% of public places in China do not provide free paper towels, 90% of men and 50% of women do not bring paper towels when going out, 80% of public toilets in China do not provide paper towels, and the rest provide paper towels with problems such as paper towel quality and waste
The emergence of shared paper towels has changed the traditional single form of selling paper towels and solved the pain points of users when going out

At present, there are two ways of sharing tissue machines: direct marketing or franchise / agency
Direct marketing is the need to shop their own places and bear all risks
The hardware cost of a device is about 1000 yuan
The more direct sales points, the greater the investment
Therefore, more platforms prefer the second way
In fact, there are a lot of profit margins for direct sales
The survey shows that the net profit of one point can reach 50%, and the cost of direct sales can be recovered in about two months

The second is the way of franchise / agency
Franchisees pay 20000 ~ 30000 yuan to buy equipment and operate independently
Insiders said that the price of a device is 2000 yuan, and the profit of the platform side is at least 1000 yuan
For the agent, there is no need for large investment and too much human management
The agent realizes profit and capital recovery by means of paper towel dividend
Of course, you can also operate independently and seek profits in advertising and fan diversion

Dezhou shared tissue mainly makes profits through advertising realization
Because the cabinet is designed with an electronic screen, businesses can put advertisements on the cabinet and the outer packaging of tissue, and even absorb powder
In addition to the sales income of paper towels (the paper towels scanned by users for the first time every day are free, and then 0
5 yuan / bag), there are also income forms such as machine sales, advertising sharing, fan diversion and realization

The division of advertising revenue is relatively complex
In addition to the advertising developed by the headquarters, agents also need BD merchants to develop advertising
Advertising revenue is related to the development ability of each agent

In addition to the advertising effect and traffic of the tissue machine itself, some companies have also optimized and upgraded in the background in order to obtain more accurate data, so as to pave the way for precision marketing

According to Tonghe science and technology analysis, the shared tissue meets the market demand, all parties have income and broad development prospects
However, we should also see that if we blindly allow the barbaric expansion of various platforms, I'm afraid we will face many problems in the future
Therefore, in this regard, enterprises also need to strengthen the qualification examination of franchise enterprises, improve risk control ability, improve service quality and strengthen industry supervision, rather than leaving chicken feathers after crazy expansion like sharing bicycles, which have not been cleaned up so far