Jinan brush wall character advertising, more choices, more laughte

Jinan brush wall advertising, more choices, more laughter, , Yida wall advertising is eye-catching on both sides of national and provincial roads
Advertising in these two directions conveys a wide scale and is easy to be borne by the public
In a long and boring journey, it is a good pastime to enjoy the advertisements beside the road
The information to be expressed in the advertisements is unconsciously borne by people without any coercion
Its interactivity goes beyond the media and the main intersections of counties and townships
Compared with national roads and provincial roads, their communication scale is relatively small, but if the products are mainly aimed at rural shopping malls
This communication scale is also large enough

  Factors in the wall advertising market ① the attributes of consumers should be considered: people always choose the appropriate media according to their personal taste
Consumers with different education or occupation have different contact habits with the media
Generally speaking, those with higher education focus on print media; Those with a lower level of education focus on radio media
Therefore, it is necessary to decide which media to use according to the gender, age, education level, occupation and regionality of consumers
② Consider the characteristics of commodities: the characteristics of various commodities are different, and the media should be considered according to the characteristics of commodities
For example, the media strategies of consumer (daily) goods advertising and industrial goods advertising are completely different
The former is the whole consumer, and the latter is a specific factory, boss or director
Obviously, the media use of ten million yuan villa advertising and ordinary middle and lower apartment advertising should be different
③ The scope of commodity sales should be considered: whether the commodity market is national sales or limited to local regional markets is related to the scope of Guangzhou Jiangxi contacts, so as to decide which more economical media to choose, so as not to use inappropriate advertising media without communication effect

  Prospect analysis of wall advertising: with the improvement of farmers' living standards and the change of consumption concept, it is a trend for many products to enter the countryside from the city in the future
Using popular science to guide consumption is a promising business mode, and the potential business opportunities in rural areas are unlimited
At present, wall advertising is widely used in cities, with strong pertinence and low cost
Secondly, wall advertising promotion is a short-term way of promotion, mainly by stimulating consumers and dealers to buy products quickly and in large quantities
At present, for the better business promotion mode in the rural market, wall advertising directly stimulates people's demand
Any form of marketing needs corresponding marketing team and distribution channels
There are obvious limitations of only doing wall advertising, lack of immediate effect, and it is difficult to achieve the purpose of rapidly expanding purchase behavior
This requires enterprises to establish a marketing team suitable for the rural market to face consumers directly, so that the actual effect of advertising can achieve good results

  Simplicity is an important principle in outdoor advertising design
The whole picture and even the whole facilities should be as concise as possible, always adhere to the principle of less but better, and try to leave enough room for imagination for the audience
We should know that the attention value of consumers to advertising is inversely proportional to the amount of information on the screen
The more complicated the picture image, the more disordered the feeling to the audience; The simpler the picture, the higher the attention value of consumers
This is the effective function of brevity
Successful outdoor advertising should have the same rigorous plan as other advertising
Advertising designers do not have certain goals and advertising strategies