How to build a successful app and transfer technology to app development

  If app wants to make a profit, the promotion channel is very important
Promoting brand app through advertising channel is also a common method, because brand advertising itself carries the function of user interaction
Of course, interaction also includes downloading brand app
Now more and more brands promote app through some offline activities and even stores
The media used from offline to online is QR code
A good product is a prerequisite for profitability
Domestic developers generally pay more attention to the number of products, but the product quality is poor
However, without a good experience, users will not buy it
A successful application must have a unique function or design; Excellent product quality and user experience; Maintain long-term user stickiness
Marketing promotion is only a necessary condition for product success, and good product quality is the foundation of success

In practice, we need to make efforts from the following aspects: first, do a good job in market research
After having a good idea, developers should not focus on development
First, they should do a good job in market research, including identifying target users, investigating consumption habits, analyzing competitors, predicting market trends, etc

Second, determine the profit model
Different applications will face different users
It is necessary to clarify the willingness of target users to pay, so as to determine their own business model, paid download, free + advertising, or free basic services + follow-up value-added services

Third, the number of users is the key
No matter which business model or application, the number of users is the key
Therefore, the goal should be long-term
Don't covet small profits at present
Don't set too many toll gates at the beginning to keep users away
How to charge users depends on how often and how users use the app
For products with high frequency of use such as weather and maps, free + advertising is a wise choice, while for apps with strong functionality but less user time consumption, paying for download is a smart way

Finally, adopt multi-channel promotion means
No matter the application store, recommendation application, advertising network or social platform, all available promotion channels are worth trying
We can't rely on only one or several channels

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