Yunnan Baoshan intangible assets appraisal 2021 what are the common intangible assets appraisal objects

  The following introduces several common intangible asset evaluations, such as brand evaluation, trademark exclusive right evaluation, patent evaluation, non patented technology evaluation, copyright evaluation, franchise right evaluation, marketing network evaluation, enterprise overall intangible asset evaluation, entrepreneur value evaluation and so on:
1
Brand evaluation
  Brand is the holographic concentration of the sum of all intangible assets such as enterprises or brand subjects
It is a kind of name, term, mark, symbol or pattern, or their mutual combination, which is used to identify the products or services provided by enterprises to one or a group of consumers and distinguish them from the products or services of competitors

Quantifying the enterprise's independent brand value, in order to display the enterprise brand image and convey the enterprise strength and enterprise development ability to the majority of end consumers, is an important asset component of the enterprise, which can bring value beyond tangible assets to the enterprise

2
Trademark exclusive right evaluation
  Trademark is a commercial sign used to distinguish different sources of goods and services
It is composed of words, graphics, letters, numbers, three-dimensional signs, color combinations or combinations of the above elements
Trademark is a comprehensive symbol representing the internal quality, performance, technology and enterprise management and service level of goods
It not only represents the specific reputation of providing a certain commodity, but also includes the enterprise culture
It can guide or guide consumption

In the process of development and expansion, enterprises need to inject a lot of funds
After trademark right evaluation, they can apply for trademark right pledge financing to financial institutions by virtue of the evaluation report issued by legal evaluation institutions, revitalize the intangible assets of enterprises and expand the business scale
A large number of activities such as joint-stock transformation, joint venture, joint venture, merger, auction, transfer and asset mortgage of enterprises need to evaluate the trademark right

3
Patent evaluation
  Patent right, abbreviated as & ldquo; Patents & rdquo;, It is the exclusive right of the inventor or his right assignee to implement a specific invention within a certain period of time
It is a kind of intellectual property
It is divided into: invention patent, utility model and appearance design

Among technology-based enterprises, patents and other intangible assets can be valued for complete capitalization of intellectual property rights during enterprise operation
Using patent rights to increase the registered capital of enterprises solves the difficulty of enterprises investing with all monetary funds
China's relevant laws also stipulate that patents, trademark rights and other intangible assets can be used as collateral for pledge financing in banks and other financial service institutions, which has revitalized a large number of intangible assets for enterprises

4
Non patented technology evaluation
  Non patented technology, also known as proprietary technology and technical secret, refers to the knowledge or information of certain value known to a specific person, which is not disclosed, is in a confidential state, and has not applied for a patent
It mainly includes design data, technical specifications, process flow, material formula, business know-how, drawings, data and other technical data

Non patented technology must be valuable, which can bring excess profits to enterprises
Value is the basis for the transfer of non patented technology
Confidentiality is the most important feature of non patented technology

5
Copyright evaluation
  Copyright refers to the rights enjoyed by the authors of literary, artistic and scientific works (including property rights and personal rights)
Copyright is a type of intellectual property
It is composed of works in natural science, social science, literature, music, drama, painting, sculpture, photography and film photography

Cultural and creative industries mainly include radio, film and television, animation, audio-visual, media, sculpture, environmental art, advertising decoration, fashion design, etc
In view of the industry characteristics of cultural and creative industries that light assets and are difficult to provide tangible and financing for traditional industries, quantitative evaluation of their value plays an important role in the flexible operation of relevant enterprises with creative products in the capital market

6
Franchise evaluation
  Franchise refers to a privilege granted by the authority to an individual or legal entity
The characteristic of franchise is a strategy of marketing management of a certain product, which is used to speed up the circulation and of products
Operators purchase franchise and set up special stores
Each special store has a unified image, including pavement design, products, price, etc
all special stores are small enterprises, but have the image and business mode of large companies, Make customers have more confidence in products or services

7
Evaluation of intangible assets of the enterprise as a whole
  Enterprise intangible assets is the evaluation after the overall analysis of the strength and Prospect of an enterprise
The valuation basis of the overall value of an enterprise not only depends on the valuation environment or purpose, but also has a close relationship with the valuation purpose
Through the analysis of several angles of the enterprise, the overall value of the enterprise can be obtained