What is the process of joining in and opening an education and training institution in Shenzhen
At present, the market demand of education and training institutions in China is strong, the market space is very huge, and the training forms are also divided into different levels
As far as the current situation of education and training market in primary and secondary schools is concerned, it reflects the following ten characteristics: first, it is highly decentralized and regionalized; 2、 Insensitive to economic cycle changes; 3、 The counseling time is stable and the market peak period is obvious; 4、 Brand factor is the main choice factor of the market; 5、 The aquatic products of industry institutions are uneven, and the professional quality needs to be improved; 6、 The phenomenon of vicious competition, seizing students and price competition are very common in the industry; 7、 The level of teachers is uneven, and the teaching fees are rising; 8、 Lack of industry standards and difficult supervision; 9、 The industry as a whole is facing a crisis of trust, but the market cannot give up
10、 The absolute market potential is huge
For the above market characteristics, the training industry as a whole reflects the coexistence of opportunities and risks
Specifically, the following characteristics will appear: first, the brand pattern will gradually form; 2、 The profit point of the industry is becoming clearer and clearer, the internal information of the industry will be more transparent and the competition will be more intense; 3、 Personalized counseling market will occupy a larger proportion, and even in some specialized counseling fields, this form will become the mainstream; 4、 More and more capital will flow into this market, and it is urgent to rely on brands to enhance competitiveness; If the above characteristics are summarized, it is that market industrialization will dominate and brand M & A will become a trend
Therefore, for small and micro venture capital, in the face of the high profit industry of training, if it does not enter the market through the strategic idea of working together, it will be difficult for the business mode of fighting alone to survive in the market
For training schools, the strength of teachers is a very important business element, which is related to the business status and development future of training institutions in the future
Therefore, at the beginning of the establishment of the school, we must use the vision of development to ensure a good level and quality of teachers
Self run training institutions can screen excellent teachers through external employment and independent assessment
For chain franchised training institutions, they will generally get the guidance and recommendation of the chain headquarters at the beginning of their establishment
This will save a lot of time and cost
Geographical location is also a very important factor
Opening the school in a suitable location will not only become a good condition to attract many students, but also relatively reduce operating costs and expand influence
Specifically, the location selection of training institutions mainly has three directions: first, choose in a well-known commercial street
The advantage is that there is a large amount of * and the school will soon become famous
The disadvantage is that the cost is relatively high
2、 If you choose a community with convenient transportation, the operating cost is relatively low, but the influence will be hindered
However, for the students in the surrounding area, it saves the school time of parents and students, so it will be very attractive
3、 Finally, it is selected near the school, which is also the most common site selection concept, and its advantages and disadvantages are also very obvious
Dr
Zhu's education and training institutions have a set of mature management modes of store opening - Enrollment - Teaching - customer relationship maintenance - store operation, provide 360 degree intimate services for each franchise branch, and provide support such as personnel site selection evaluation, decoration design, enrollment publicity, opening activities, teaching guidance and systematic training
The mature business mode can be easily copied
Consultation hotline (same as wechat): 18665636458 Consult QQ: three billion two hundred and three million five hundred and thirty-six thousand eight hundred and ninety-four
Extracurricular tutoring class network: http://www
kewaifudaoban
com
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