How to manage students by opening an off campus training institution in Nanjing

How to manage students by opening an off campus training institution in Nanjing
The fierce social competition demands more and more personal education and ability
In order to make their children more competitive in the society, every family has also invested more and more in their children's education, which directly promotes the educational training institutions to have broad market investment prospects
A large number of entrepreneurs also see this business opportunity and are ready to set up educational training institutions
So what should we pay attention to when opening an education and training institution?
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First, training content positioning
Before opening a training institution, entrepreneurs should be clear about their own positioning, whether it is a training institution for cultural courses such as foreign language and mathematics, interest classes such as dance and music, or a preschool education institution for infants and young children
In terms of self positioning, we should make relatively accurate choices according to personal experience and ability

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Second, training object positioning
Is the training structure for preschool children, primary school students, middle school students or college students? As training schools, some may be for high-income groups, and some may be for middle and low-end income groups
There will be great differences in training fees and training facilities and services due to different positioning of training objects

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Third, site selection
The site selection is mainly considered from the following three aspects
First of all, according to the orientation of the entrepreneurs on the training contents and training objects, the students around the school are investigated
If there are more young parents around, the children may be younger, which is more suitable for training institutions for preschool children or primary school students
Secondly, transportation
Parents do not want their children to be trained far away from school and home
One, running around is too tired
Second, it is unsafe to leave the child alone
Parents cannot pick up and drop off every time they want to work
Finally, the surrounding competitors must also understand
For example, what are the advantages and disadvantages of entrepreneurs compared with competitors? Whether the surrounding training has reached saturation, whether there is a market, etc

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Fourth, decoration
The decoration style should be determined according to the orientation of the entrepreneurs to the training content and training objects
Children prefer bright, lovely and interesting decoration styles
If it is an art training institution, it needs a strong artistic atmosphere

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Fifth, teachers
It is the faculty that decides the quality of a training institution
Parents are willing to pay for their children's learning, but only if the teachers in the training institution have the strength to teach their children well
Moreover, as a training institution with good teachers, parents and students at school are willing to advertise it for free, bringing more students

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Understand marketing
If you look at the annual investment of big brands in advertising and marketing, you will know that it is no longer “ The fragrance of wine is not afraid of the depth of the alley ” The time has come
Entrepreneurs can also join a brand to gain more recognition, so as to bring a steady stream of students to themselves

Dr
Zhu's education and training institutions have a set of mature management modes of store opening - Enrollment - Teaching - customer relationship maintenance - store operation, providing 360 degree considerate services for each franchise branch, providing support for personnel site selection evaluation, decoration design, enrollment publicity, opening activities, teaching guidance, systematic training, etc
, and the mature business mode can be easily copied

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