Huangqigu shaoxiancao / milk tea shop / cold drink / dessert

 
With the arrival of the consumption era, the milk tea industry has officially entered the vision of consumers in a new form
The new business model makes the operators of milk tea shops experience unprecedented pleasure &mdash& mdash; Profitable
That's true
Milk tea joining has become one of the hottest joining words in 2018
Facing the enthusiastic consumer market, joining seems to be the choice of many entrepreneurs, but have you really considered how to join and who to choose?
As the operator of milk tea shop, you need to consider not how much consumers like, but how famous the brand is
But to consider how to make the most money
Just like some milk tea, it is well known that the L-shaped workbench is used a little bit to deliberately extend the delivery speed, resulting in the phenomenon of consumers waiting and queuing, which makes the public mistakenly think that the business is booming
However, in fact, due to the low delivery rate and limited sales volume, it is difficult to maintain the normal operation of the store with the recovered cash

When making choices, franchisees must pay attention to the operation mode of the franchised stores they choose
The operation mode of some brands seems to be very effective, but in fact it is the vitality of consumer brands that cannot operate for a long time
The final result can only become a stepping stone in the development of the industry
Create a queue “ Myth ” After the marketing methods of a certain tea brand were exposed, although it has always denied hiring people to queue up, consumers have accepted this statement from the bottom of their hearts, which is a great damage to the brand image
Moreover, in terms of brand image positioning, the brand is linked with queuing
As long as consumers see that there is no queuing in a store, they are easy to think that the previous queuing phenomenon is an operation, thus giving the brand a label that does not live up to its name

As entrepreneurs, brands can certainly bring us certain market advantages, but the corresponding pay should also be higher
Xiaobian does not suggest that you only focus on the hot brands when selecting and comparing, because the dominant factor in the milk tea industry is still products
No matter how good the marketing is, it is still products that can capture consumers
Moreover, the market research shows that the main group of milk tea consumption is the youth group aged 18-28
This group has a relatively weak concept of brand and pays more attention to the cost performance of products
Therefore, it is impossible to have loyal consumers by relying on the brand alone

To join a milk tea store, you must first think about the type of customers you want to serve
As a milk tea store, you also have three, six, nine grades
Whether you want to serve low-end customers, sell by volume, or only serve high-end customers, there is a large profit space for unit price
As a franchisee, you must have a clear understanding when choosing a franchise brand
Only by matching the opening address and decoration style with the corresponding strength can the milk tea shop make a profit

Entrepreneurship is not plain sailing
I believe many people have made such preparations
The reason why they choose to join the brand is to enable them to open a store smoothly
Therefore, for the franchisees, a perfect service system is particularly important
Among the many brands that Xiaobian came into contact with in the entrepreneurial stage, Huang Qigu shaoxiancao's support for franchisees is relatively perfect
A series of policies, including operation support, store location, skill training, personnel training and other aspects, will help
Friends who are interested in starting a business can learn about it