How to do brand marketing, word-of-mouth publicity and network promotion

  Many times people think that brand promotion is what a large enterprise should do
In fact, small and medium-sized enterprises are small because they have no brand
If they have strong brand support, they may gradually develop into a large enterprise
From the perspective of the enterprise, what the enterprise wants is profit, and the source of profit bears the brunt
The boss's idea is to pay attention to sales and can solve sales problems
Of course, this idea is right
But from the perspective of consumers, I don't know a small brand or even a brand product
Why should I buy you?
 
Therefore, it is suggested that small and medium-sized enterprises should invest in brand promotion and word-of-mouth maintenance
Before the product launch, we should make a brand to let more people know you, so as to facilitate the purchase more easily

Why should small and medium-sized enterprises do brand promotion?
The purpose of brand is to convey the concept of brand to consumers, reflect the tone of the brand, let consumers resonate, recognize and accept the meaning of the brand, and finally generate loyalty to the brand
Corporate brand is an additional effect, and brand is traffic, that is, users
A good corporate brand image can generate a higher premium and attract more users to buy the company's products and services

 
No matter how small an enterprise is, it has its own brand value
Some people may think that only large enterprises need to do brand promotion, and small and medium-sized enterprises do not need to spend energy and financial resources to do brand promotion in the early stage
This is actually a wrong understanding, because the early small and medium-sized enterprises are not well known, and most users do not know such companies, do not know you, are not familiar with you, and lack user awareness, So the conversion rate is very low

 
In order to sell products or services, brand comes first

How do small and medium-sized enterprises do a good job in brand promotion?
In the Internet era, if a new enterprise wants to quickly increase your exposure and improve your brand image, the network is undoubtedly the best choice
The era of sending advertising leaflets on the street to promote its corporate image has passed
If you want to quickly make your brand have a wider audience, the network is definitely the first choice!
 
It can be analyzed from two lines, product type and service type:
If it is a product type, you can start from product quality and market reputation, and let users repeatedly see high-quality product information through detailed product information, so as to automatically associate it with & quot; Reliable & quot& quot; Trustworthy & quot; And other brand image

 
If it is a service-oriented enterprise, it starts with high-quality service information, service cases and word-of-mouth publicity, and makes a large number of releases on the company's platform and network, which can also make users feel the corporate culture behind it and gradually establish an understanding of the enterprise brand

 
In the case of limited budget, we can also make full use of various online and offline channels for publicity

 
Hubei meow language network media has many years of network marketing experience
Small and medium-sized enterprises can do a good job in enterprise brand promotion from the following aspects:
 
one
Hold a press conference or forum
 
A good activity will often leave a deep impression on people
We can do some low-cost publicity activities for our products or services

 
In particular, some activities that love public welfare can give consumers an impression of love and responsibility, so as to move consumers

 
two
Media publicity
 
In order to expand the brand influence of an enterprise, media publicity is essential and the effect is good
News media reports can play a good role in publicity, mainly because of its authenticity and timeliness, which is incomparable with general product advertising, persuasive and authoritative

 
One is a formal interview with the main person in charge of the company, and the other is a report on major events of the company
It is a simple press release that can be written by yourself and then disseminated to the outside world through various media channels, which is cheaper and more convenient

 
three
Establish a whole network marketing system
 
one
Paid promotion
The paid promotion here is mainly for search engines, generally including SEM bidding, information flow, online alliance promotion, brand promotion, etc
In the early days of online publicity, paid promotion was one of the fastest and most effective ways for people to understand the company

 
two
Baidu system
Including Baidu bear's paw, Baidu Encyclopedia, enterprise encyclopedia, Baidu Post Bar, Baidu know, Baidu Library and Baidu experience
These are Baidu's mainstream products, which can produce good rankings and have priority display rights
If you want to promote these products in China, these products will get twice the result with half the effort

 
Of course, 360 encyclopedia, 360 Q & A, 360 library and other 360 series products can also be done

 
three
We media
Bamboo shoots after a spring rain of WeChat media official account and headlines today, since 2015, hundreds of self media platforms have sprung up

 
At the same time, due to the popularity of smart phones, almost everyone has 2-3 news and information applications on their mobile phones
Among them, WeChat official account and today's headlines are way ahead

 
Like other Sohu, a little information, Sina highlights, Netease, big fish, Beijing time, etc
can selectively make products and services according to the actual situation of the company

It is better to take one or two platforms as the main platform, supplemented by other platforms, establish self media matrix and promote the company's brand

 
four
Video class
With the rise of we media, video has also experienced explosive growth
Kwai, tiktok and other short video platforms need not be said more

 
Because video has the natural advantages that text does not have, it is more vivid and more specific
Enterprise promotional videos, whether products or services, can be processed and sent to the video platform, which is more persuasive and effective than simple texts

 
five
Industry vertical website
Many industries have large industry vertical websites, which have accurate users and are more likely to have purchase demand or potential purchase demand

 
Become a member of the website and advertise in specific sections of the website, which can convey accurate information to specific people and even directly promote transactions

 
six
  E-commerce platform
Although not every industry needs to do e-commerce publicity channels, most industries should have this demand
Because the customers directly connected to the terminal above have stronger purchase intention and demand

 
At present, the popular platforms in China are tmall, Taobao, jd
com, etc
However, due to the small budget of small and medium-sized enterprises, you can choose one of them, and you can continue to open other channels later

 
seven
  Other classes
Community forums, such as Zhihu, Tianya, Douban, etc
, are included quickly and ranked well
In addition to Baidu Library, there are 360 libraries, Douding library, daokebaba and so on

 
In general, network promotion is not an overnight thing, nor is it just to release some content on the platform
It requires us to do a lot of preliminary preparation and planning and formulate a detailed network marketing plan
Of course, you can also hand it over to professional marketing institutions such as Hubei meow language network media to customize an appropriate network marketing plan for enterprises

For the first time, add customer service Wei / core mycm0305 to give a publishing service = Sohu media, Jianshu, baidu Baijia, today's headlines, Zhihu column, choose one!
Hubei meoyu network media Co
, Ltd
is an Internet brand marketing and communication service organization
Its main business is network media promotion, social network marketing, news reporting and publicity
It focuses on providing customers with professional solutions such as network promotion, word-of-mouth marketing, brand publicity and media public relations
It can solve company reports, product promotion Brand publicity, character packaging, word-of-mouth communication and other needs
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