China's No. 1 water town has made an amazing appearance in Times Square in New York, which has impressed the world!

  Wuzhen, Tongxiang, amazed the world again! On the morning of July 1, us time (the evening of July 1, Beijing time), Wuzhen and Gubei water town jointly appeared in New York Times Square, two Chinese tourist towns, one south and one north, at & ldquo; Crossroads of the world & rdquo; Shining on the stage, the screen shows the tenderness of Wuzhen in the south of the Yangtze River, the amazement of Gubei water town, and the life of people in small towns in North and South China
Chen Xianghong, the planner and designer of the two towns, also pushed this information on Weibo
That's great, my big Wuzhen! Today, Xiaobian will take you to Wuzhen Tourism & ldquo; Leader & rdquo; Chen Xianghong and the world & ldquo; Look at each other with new eyes & rdquo; Wuzhen! One day in early May 2017, Chen Xianghong, President of Wuzhen Tourism Co
, Ltd
, boarded the plane to Zunyi, Guizhou with some newly painted architectural drawings
More than three hours later, he came to Wujiang village, Shangji Town, Bozhou District, Zunyi City
Between the green mountains and green waters, high scaffolds, incoming and outgoing transport vehicles and tumbling excavators enjoyed & ldquo; Earth shaking & rdquo;, It's him & ldquo; Operate the knife & rdquo; The construction site of the ancient village tourism poverty alleviation project In 2018, China secretarial media obtained the top agency right for the large screen advertising of NASDAQ and Thomson Reuters in New York Times Square, and now comprehensively carries out the large screen international advertising business of New York Times Square in China
Print the ad to & ldquo; The world's largest screen & rdquo; Let the whole world see, let the brand become international, attract global attention, and welcome the majority of powerful brand enterprises to contact China Peru media for negotiation and common development
Wuzhen and Zunyi, 1731 kilometers away, because & ldquo; Tourism & rdquo; Bond
This development project of activating ancient village tourism, which carries the ardent expectation of the people in the old area, is destined to become another new attempt by Chen Xianghong
Red boat spirit;, At that time, the tourism development of Wuzhen was still in the climbing stage, and the West Gate Scenic Spot had not been covered
Develop tourism by protecting historical heritage & rdquo; Our development concept will not waver
According to manager Wu (wechat 17002778862), an agent in China, one of the screens in Times Square in New York can be wrapped up for only about 10000 yuan; And on the world's most famous screen & mdash& mdash; NASDAQ advertising screen also only needs 16800 yuan
In other words, the price of this package screen is not as expensive as the legend! China secret media has represented the NASDAQ Exchange in Times Square and the screen of Thomson Reuters Building in New York
Since the launch of this business in China, the advertisements in Times Square in New York are not only the display of corporate brand image and product promotion, but also the publicity of many characters, such as entertainers and stars in the entertainment industry, business entrepreneurs, as well as calligraphy and painting masters in the art world
In addition, local city promotional films, commercial activities, film publicity, folk culture and even wechat business teams often appear on the advertising screen here
Manager Wu said that in short, the threshold for entering the world stage is not as high as before Wuzhen summit opening ceremony, and use & ldquo; in the keynote speech; Refreshing & rdquo& ldquo; Look at each other with new eyes & rdquo; Highly affirmed the achievements of tourism development in Wuzhen
From Wuzhen in the south of the Yangtze River to Zunyi on the plateau, and from tourism development to tourism poverty alleviation, it is a pioneering spirit that promotes & ldquo; Wuzhen Tourism & rdquo; Climb the peak again and again
From scratch: a model to create a precedent for Ancient Town Tourism & ldquo; The steamed bread chewed by others has no taste
I don't chew it for the second time& rdquo; Chen Xianghong liked this famous saying of Jiao Yulu
Over the years, he attributed the success of Wuzhen to his original spirit of being first
Wuzhen has poor resource endowment in developing tourism
Most ancient towns in the Yangtze River Delta are similar, and Wuzhen is no exception
Its architectural style is similar to that of other ancient towns such as Zhujiajiao and Zhouzhuang
The greater disadvantage is that Zhouzhuang and Xitang, both ancient towns in the south of the Yangtze River, are already well-known in tourism
How can Wuzhen find another way? 　　　　“ Wuzhen is a millennium old town with profound historical accumulation& rdquo; Born in Wuzhen, Chen Xianghong had a unique understanding of Wuzhen and took the lead in proposing tourism development on the basis of ancient town protection
In 1999, Wuzhen established the ancient town protection and Tourism Development Management Committee, and Chen Xianghong, who was then the director of the municipal government office, was the director of the management committee
　　　　“ In my heart, there are still warm streets and voices, the dream of restoration, and I have always been awake to the encouragement of high-rise buildings& rdquo; Chen Xianghong is familiar with every street and lane in Wuzhen and the family history of his parents and villagers
He takes the photos of Wuzhen hundreds of years ago as a comparison and demolishes anything that is disharmonious
He demolished all the new houses in the scenic spot, relocated several factories, and turned the original flat cement road into a slate Road, and the flat bridge into an arch bridge
At the same time, he also invited experts in the protection of ancient buildings to draw the reconstruction design drawings within 200 meters on both sides of the former residence of dongzha Maodun
Finally, due to the problem of funds, he drew the remaining more than 1000 meters by himself
In this way, from photos to drawings, from drawings to buildings, with & ldquo; Ancient town protection & rdquo; Wuzhen, which is based on, has recreated the scene a hundred years ago
On January 1, 2001, dongzha of Wuzhen officially opened for business
On that day, 6000 tourists were welcomed, and the number of tourists received in that year reached 670000
Previously, there had never been more than 30000 tourists coming to Wuzhen every year for Mao Dun's former residence
By 2003, the 100 million yuan investment in dongzha had been fully recovered
At this time, Wuzhen xizha phase II development and construction was put on the agenda
During the development of dongzha, due to the limitation of area and other conditions, the main function is still traditional sightseeing
The area of the west gate project, which follows, is more than five times that of the east gate, & ldquo; Don't want to chew steamed bread for the second time & rdquo; Chen Xianghong is no longer following the old path
He wants to build xizha into a comprehensive vacation experience area integrating sightseeing, vacation and business
He moved out all the residents and readjusted the internal structure of the whole west gate according to the functional area
He designed every bridge, every lamp and every horsehead wall himself
In February 2007, xizha, Wuzhen, which integrates tourism, leisure vacation and business exhibition, was officially opened to the outside world
In just three years, it was successfully rated as a national 5A scenic spot
Wuzhen has also won the outstanding achievement award of China's (first batch) top ten historical and cultural towns and heritage protection in the Asia Pacific region
Today, & ldquo; Develop tourism based on the protection of ancient towns & rdquo; & ldquo; Wuzhen mode & rdquo; It has become a sample of Chinese tourism
Almost every week, tourism development delegations from all over the country come to Wuzhen to learn from it
From having to being excellent: a vision has made Wuzhen a success in developing tourism in Wuzhen
Chen Xianghong said that he has only done two things: the first is to protect a shell, and the second is to put new things into the shell
If you say & ldquo; Develop tourism on the basis of Wuzhen Protection & rdquo; It is to protect a shell
What Chen Xianghong has been doing from a tourist town to a resort town to a cultural town is to put things in the shell
But the new things Chen Xianghong installed are not simple
In 2001, when Wuzhen dongzha made its first public appearance, the slogan was: Wuzhen, China
To be China's Wuzhen, we must stand high and look ahead
During the construction of xizha scenic spot, 21 kinds, large and small, coarse and fine, from the alarm system to the rain and sewage pipeline to the network communication pipeline, are all laid under the bluestone slab
In 2010, at the Shanghai World Expo, Wuzhen showed profiles of 21 kinds of underground pipelines in the scenic spot, which attracted the attention of the world at one fell swoop, because even abroad, the laying of such pipelines was advanced at that time
With super first-class infrastructure, Chen Xianghong also took the lead in thinking of giving the soul to the ancient town, because & ldquo; Small bridges and flowing water & rdquo; It is a common feature of many ancient towns
Such Wuzhen is very easy to copy
Culture is the best way to enlarge the IP of scenic spots
In 2013, Wuzhen Grand Theater with an investment of 400 million yuan was officially completed, becoming the most distinctive cultural landmark of Wuzhen
Based on this, Wuzhen International Drama Festival has been held for four consecutive times, with 65 plays at home and abroad, attracting 120000 audiences at home and abroad, and performing the cultural rejuvenation of a millennium ancient town
The New York Times commented that & ldquo; Wuzhen & mdash& mdash; Transformation of Millennium ancient town & lsquo; Gorgeous stage & rsquo;, Is immersed in this remarkable rebirth
It will become a window through which Chinese audiences can see foreign dramas and foreign audiences can see more Chinese dramas& rdquo; In 2014, the world Internet Conference was permanently settled in Wuzhen
Many people asked & ldquo; Why Wuzhen& rdquo; Shao Yun, consultant of Wuzhen Tourism Co
, Ltd
, answered four words & mdash& mdash;& ldquo; Because of excellence& rdquo; From excellence to face: a feeling began in Wuzhen, not just in Wuzhen
In 2012, Wuzhen achieved 6 million tourists per year in a single domestic scenic spot
So far, in less than 13 years, Wuzhen has become the leader of ancient town tourism in China, surpassing Huangshan and becoming the champion of a single scenic spot in China
Since then, with the honor of the permanent venue of the world Internet Conference, Wuzhen has further established its brand
The success of Wuzhen tourism makes Chen Xianghong think about a problem: & ldquo; What do you do after Wuzhen& rdquo; His answer is, & ldquo; Do the chain management of Chinese chain scenic spots and Chinese scenic spots& rdquo; Based on this, & ldquo; Wuzhen mode & rdquo; Started the export journey
The first stop was Miyun, Beijing
As the first project of Wuzhen's tourism development in other places, the gene of Wuzhen's fine operation is gradually being inherited and amplified in gubeishui Town, making this international tourism resort focusing on quality and service a new business card of Beijing's tourism
It is known as a blue sky town in the suburbs of Beijing far away from smog, an international tourism resort with complete supporting facilities, a new landmark of Beijing's summer night tour, and a national benchmark exhibition Town & hellip& hellip; In less than three years of formal operation, it has received more than 5 million domestic and foreign tourists
Since then, Chen Xianghong's chain scenic spots have expanded from Wuzhen and Beijing to Guangdong & hellip& hellip; In October 2015, on behalf of Wuzhen Tourism Co
, Ltd
, Chen Xianghong signed a tourism poverty alleviation agreement with Zunyi county (now Bozhou District), Zunyi City, Guizhou Province
The two sides jointly carried out & ldquo; Poverty alleviation through tourism and activating Ancient Villages & rdquo; project This time, Chen Xianghong no longer only considers from a commercial point of view
In his opinion, the project of Wujiang village is a & ldquo; Poverty alleviation through tourism;