Newspapers publish articles, newspapers publicize advertisements, newspapers' hard broadcasting positions

Newspapers publish articles, newspapers publicize advertisements, newspapers' hard broadcasting position   Nowadays, the development of traditional media is slow, but newspaper advertising has sprung up and developed rapidly
Newspaper advertising is characterized by words and pictures as the main visual stimulus, unlike other advertising media, such as television advertising, which are limited by time
It is also a feature of newspaper advertising that it can be read repeatedly and is easy to save, which has played an important role in the promotion of newspaper advertising business National newspaper distribution   Published in newspapers and periodicals   Articles published in major newspapers   Publication of journal works   People's exclusive interviews are reported in the newspaper   Enterprise publicity report   Article writing guide   Hard cover advertisements in newspapers and magazines   Among the four traditional media, newspapers are undoubtedly the most popular and influential media
Newspaper advertising was almost born with the founding of the newspaper
With the development of the times, there are more and more varieties of newspapers, richer and richer contents, more flexible formats, more exquisite printing, and more and more diversified contents and forms of newspaper advertisements, so the distance between newspapers and readers is closer
Newspapers have become the main media for people to understand current affairs and receive information
The main advantages of newspapers are:   1
Fast propagation speed and timely information transmission   For most comprehensive daily newspapers or evening newspapers, the publishing cycle is short and the information transmission is timely
Some newspapers even publish several pages a day, such as morning, middle and evening, so that they can report news faster
Some time sensitive product advertisements, such as new products and news products, can use newspapers to spread information to consumers in time 2
Large amount of information and strong explanation   As a medium of comprehensive content, newspapers mainly use words and symbols, supplemented by pictures to convey information, which has a large capacity
Because it is mainly written, it is highly descriptive and can be described in detail
For some products with high concern, the descriptive nature of newspapers can be used to inform consumers about the characteristics of the products in detail 3
Easy to save and repeatable   Due to the special materials and specifications of newspapers, compared with television, radio and other media, newspapers have better preservation, and are easy to fold, put and carry
Some people have also formed the habit of cutting newspapers in the process of reading newspapers, collecting and cutting information according to their own needs
In this way, it virtually strengthens the preservation of newspaper information and the rate of repeated reading 4
Reading initiative   Newspapers present a lot of information to readers at the same time, which increases readers' cognitive initiative
Readers are free to choose which parts to read or abandon; Where to read first and where to read later; Read once, or read many times; Use browsing, quick reading or detailed reading
Readers can also decide their cognitive level
For example, if they have only a little impression, they can still remember the information; Remember something, or remember everything
In addition, readers can also record what they need when necessary 5
Authority   Accurate and reliable information is an important condition for newspapers to gain credibility
Most newspapers have a long history and are sponsored by Party and government departments
They have always had influence and prestige among the masses
Therefore, advertisements published in newspapers often create a sense of trust among consumers 6
High cognitive involvement   Most newspaper advertisements are mainly written symbols
To understand the contents of advertisements, readers are required to concentrate on reading and eliminate other interference
Generally speaking, unless the advertising information has a close relationship with the readers, the readers will not spend a lot of energy on reading advertisements subjectively
This kind of inertia of readers will often reduce the possibility of their detailed reading of the content of the advertising copy
In other words, newspaper readers' advertising reading level is generally low
However, when readers are willing to read, their understanding of the advertising content will be more comprehensive and thorough
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