Wuliangye unveiled in Times Square, New York

  Chengdu, Feb
14, Xinhua Beijing time, February 12, approaching the lunar new year, Wuliangye & ldquo; New Year greetings & rdquo; This version of the image publicity film landed in the times square of New York to pay New Year's greetings to Chinese all over the world, which attracted people's attention
Wuliangye & ldquo; New Year greetings & rdquo; This version of the image promotional film is a letter from Wuliangye to Chinese all over the world & ldquo; New Year card & rdquo;
According to Wuliangye, this year coincides with the 40th anniversary of China's reform and opening up
With the improvement of China's international influence, & ldquo; China year & rdquo; Also with the reform and opening up to the world
Since ancient times, the Chinese Lunar New Year has been closely related to Chinese Baijiu and integrated into the customs of Chinese national culture
In the new promotional film & ldquo; Raise your glass at this time & rdquo; The slogan expresses Wuliangye's wish to invite the world to celebrate the new year
Xinhua News Agency New York Times Square & ldquo; China screen;, It is a high-end carrier to promote China's image
It is reported that times square is a block in Manhattan, New York City, the United States
It is the financial center of the world, known as & ldquo; The crossroads of the world;
The annual passenger flow is nearly 100 million, with a total flow of 500000 tourists and local residents from all over the world every day
Wuliangye & ldquo; New Year greetings & rdquo; In addition to sending the blessing of the Spring Festival to the people all over the world, the promotional film is also a cultural card to show the world China's excellent national brands
It is reported that in recent years, Wuliangye has used & ldquo; The Belt and Road ” To accelerate the pace of internationalization, strive to promote Chinese Baijiu culture and display Chinese national brands In 2018, China secretarial media obtained the top agency right for the large screen advertising of NASDAQ and Thomson Reuters in New York Times Square, and now comprehensively carries out the large screen international advertising business of New York Times Square in China
Print the ad to & ldquo; The world's largest screen & rdquo; Let the whole world see, let the brand become international, attract global attention, and welcome the majority of powerful brand enterprises to contact China Peru media for negotiation and common development
The first is to strengthen & ldquo; The Belt and Road ” In depth study on relevant policies, laws and regulations of countries and regions along the line, and actively cooperate with industry associations and other Baijiu enterprises to strengthen policy and standard communication with overseas markets by strengthening media appeals, strengthening communication and coordination with governments and other means, so as to strive to solve policy, legal issues and technical standards faced by the internationalization of Baijiu
Secondly, explore new paths and models for the layout of the international market
First, it has increased the research on overseas consumption culture, consumption packaging and consumption habits, and has developed a series of young, personalized and fashionable Baijiu products; Second, accelerate the construction of overseas marketing network
In September this year, Wuliangye established an international (European) company to fully expand the European market; Third, strengthen the alliance with international well-known brands
This year, Wuliangye also cooperated with DFS global duty-free group, American baifumen group, British Philharmonic Orchestra, Swarovski and other international well-known brands to jointly explore the international market; Fourth, integrate large international wine groups by means of investment or M & A
Third, take culture as the medium to carry forward and spread Chinese Baijiu culture to the world and enhance the global influence of Chinese Baijiu
Wuliangye is increasing its & ldquo; The Belt and Road ” Efforts to spread and carry forward Chinese Baijiu culture
Since 2017 alone, Wuliangye has carried out cultural and economic and trade exchange activities in Czech Republic, Kazakhstan, Israel, Greece and other countries, with a total journey of more than 100000 Li
This 100000 Li road is Chinese Baijiu “ The Belt and Road ” The journey of exploration is also an ensemble journey of resonance between Chinese culture and world culture
According to manager Wu (wechat 17002778862), an agent in China, one of the screens in Times Square in New York can be wrapped up for only about 10000 yuan; And on the world's most famous screen & mdash& mdash; NASDAQ advertising screen also only needs 16800 yuan
In other words, the price of this package screen is not as expensive as the legend! China secret media has represented the NASDAQ Exchange in Times Square and the screen of Thomson Reuters Building in New York
Since the launch of this business in China, the advertisements in Times Square in New York are not only the display of corporate brand image and product promotion, but also the publicity of many characters, such as entertainers and stars in the entertainment industry, business entrepreneurs, as well as calligraphy and painting masters in the art world
In addition, local city promotional films, commercial activities, film publicity, folk culture and even wechat business teams often appear on the advertising screen here
Manager Wu said that in short, the threshold for entering the world stage is not as high as before At the 2018 Fortune Global 500 forum held in London on February 1, Fortune Global released the 2018 Fortune Global 500 report
According to the report, Wuliangye was the fastest growing brand in the world in 2018, with a value of US $14
6 billion, a year-on-year increase of 161%, and the ranking rose 184 to 100th
(promotion)