The epidemic has hit the flower market hard. Huajia will take you to save flowers online

  Novel coronavirus pneumonia and vanish like soap bubbles are the main selling season for the Spring Festival
The flower shop had no choice but to close, and the flower farmers reluctantly dumped a large number of flowers into the garbage
From the source of production to the end of the market, the whole flower industry suffered heavy losses
In the face of this situation, online e-commerce has launched the action of helping farmers with flowers, directly connected with the flower production base, and sold flowers to all parts of the country through online channels to help farmers recover their losses
Huajia, the first brand of flower e-commerce, said that from the perspective of the whole market, after this battle, more upstream planting farmers will be willing to cross the intermediate links and communicate directly with sellers and brands, which will help to promote the optimization of flower supply chain and the process of industry informatization, and have a positive impact on the long-term development of the industry

 
This year, the epidemic has brought a fatal blow to the flower market
Most flower markets and physical stores in China have to watch the best sales season of the year end miserably
The slump in the retail market soon spread upstream
In Yunnan, the main production area and wholesale base of fresh cut flowers in China, suppliers and flower farmers have had to destroy a large backlog of flowers since early February; On February 6, Yunnan Dounan flower auction market was closed
It was not until February 10, the eve of Valentine's day, that Yunnan Dounan flower auction market reopened for trading
On the same day, the total supply volume of Kunming International Flower Trading Center decreased by 41% compared with the same period last year, while the average transaction price of a single branch hit a three-year lowest record, down 70% compared with the same period last year
Kunming Dounan flower market is the largest fresh cut flower trading market in China and even Asia
The trading volume of fresh cut flowers accounts for 70% of the country and is exported to more than 40 countries and regions
It is the & ldquo; Barometer & rdquo;
Valentine's Day was supposed to be the highest trading volume and price of flowers in a year, but it fell to the bottom this year, which shows the situation of the national flower market

Although the flower market as a whole has been hit hard by the epidemic, the losses suffered by online channels are still much lighter than offline channels
For Huajia, the first brand of flower e-commerce, since the new year is mainly a pre-sale first mover mode, the sales and distribution work have been completed before the holiday, that is, before the official spread of the epidemic, so the Spring Festival has not been affected by the epidemic, with a significant increase over last year
What is really affected and greatly affected is the flower market on Valentine's day
From the sales situation of February 14, the sales volume of Huajia on Valentine's day this year decreased by about 60% compared with the same period last year

The main impact of the epidemic on flower e-commerce lies in three aspects: raw material procurement and transportation, factory resumption and express logistics distribution
It turns out that the transportation of raw materials can be completed only by one vehicle and one line
Affected by the traffic control of the epidemic, many vehicles have to turn around many times
The logistics cost is rising very sharply, and the timeliness of raw material supply is affected
Although it is also subject to factors such as logistics and distribution, the epidemic will not affect online order acceptance, which makes online channels more advantageous than offline channels in this special difficult period

With online advantages, during the epidemic period, in view of the backlog of a large number of flowers among flower farmers, the e-commerce platform represented by Huajia launched flower agriculture assistance activities in mid February
As the industry leader of flower e-commerce, Huajia began to plan the action of helping farmers with flowers on February 10; On February 14, the agricultural assistance activities for roses were launched first; On February 15, the agricultural assistance zone was launched again, expanding the scope of agricultural assistance to more flower categories
At the same time, Huajia has also opened a channel for farmers' demand information filling in order to connect with flower farmers more quickly and accurately
At present, Huajia has effectively helped nearly dozens of farmers

 
Next, the biggest problem facing the market is the resumption of production capacity and transportation capacity
The demand of the whole market still exists and may rebound after the end of the epidemic
However, the biggest problem at this stage is the difficulty of returning to work and distribution
At present, the production capacity of the industry has recovered to about 30-40% of the previous level, and the return rate of express delivery is about 50-60%
He also stressed that these two problems are also being solved gradually

At present, the state and the local governments of enterprises have launched benefit policies for small and medium-sized enterprises
Although the epidemic has dealt a heavy blow to the flower industry, it has also prompted new gratifying changes in the industry
Many flower growers were forced to seek direct connection with the sales platform and began to learn online sales skills
The flower supply chain was optimized and the sales channels were further expanded
At the same time, consumers are becoming more and more accustomed to buying flowers online, which will undoubtedly help flower E-commerce accelerate the expansion of market space