Southwest University of Finance and economics Chongqing Sales and marketing management training open course Chongqing Marketing Management Chongqing Marketing Management Training

training content	marketing management, sales management Team management
working years	unlimited
Training cycle	1 month
training method	offline
Educational requirements	unlimited
training location	Chongqing

  Introduction to Southwestern University of Finance and Economics
  Southwestern University of Finance and economics is a national key university under the national "211 Project" and "985 Project" advantageous discipline innovation platform directly under the Ministry of education, and a strategic cooperative University of Chengdu Municipal People's government to "jointly build a world-class university"
The school has been assigned by the people's Bank of China for 20 years, and is the cradle of early training of financial and financial talents in China
From 2015 to 2016, the University of Finance ranked first, and it is one of the more prestigious Financial Institutions in China

  Introduction to Western business school  
  Western business school is a business school directly under Southwestern University of Finance and economics, which has the relatively independent right to run schools
Its mission is to serve the government and enterprise entrepreneurship and innovation, and cultivate senior management talents and business leaders with social responsibility
◇ the first batch of units approved to launch EMBA degree education programs in China
◇ the only business school in Midwest that has obtained EQUIS International
◇ the only college in the Midwest that has obtained a higher level of camea
◇ the only China EU business school alliance (ACE) Secretariat in China
◇ the only NBS (sustainable development business network) Chinese operation platform in China
  Project introduction of marketing management training course  
Enrollment target: enterprise president, marketing director, creative director, brand manager and the whole marketing team
School system arrangement: two consecutive months, one weekend of each month, two consecutive days of classes, and four courses are completed in two weekends
Study fee: 3800 yuan / person (including teaching materials fee)
Course name   Course content
D1  Brand marketing   Understand brand and brand marketing; Establish brand equity based on customers; Competitor analysis and brand positioning; Integrated marketing communication creates brand equity

D2  Communication and sales skills   Ways to find customers; Effective communication skills; Efficient communication process
D3  Create a strong CRM ecosystem   The meaning and development of CRM; CRM function and industry application; CRM marketing strategy; CRM and corporate culture
D4  Precision marketing   Introduction to precision value marketing; Effective customer screening: lock the target; Customer acquisition: let customers know you and like you; Customer retention: regaining customers' hearts
  Student gains
  Help students fully understand the cutting-edge theories and systematic knowledge of brand management and customer relationship management; Master marketing strategy, marketing mix, precision marketing and other management practices; Cultivate sales skills and improve sales competitiveness; Therefore, we will build a professional marketing team, so that enterprises can win more business opportunities and remain invincible in the market competition!
  Introduction to other projects -185-8085-7632
1
Short term training courses in human resource management and financial management;
2
Enterprise customized training: finance, economics, accounting, management, Chinese studies, etc
3
On the job graduate student in finance, MBA, EMBA;
4
Doctor of business administration DBA