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But only one tweet can sell 100W of running water in one night
In the middle of the night of September 23, sir film pushed an article "full score, breaking the scale, no one mentioned, I want to go against the current Amway", recommending the 2020 film calendar of "tell her" around my home

The first batch of 6000 copies were sold in advance that night, and the flow exceeded 100W in one night

Subsequently, the two matrix trumpets of Sir film also pushed this article, and the sales have reached 200W so far

The total reading exposure of this soft article is less than 40W, but it can sell 1
5W calendars, reaching a conversion rate of 3
75%

This means that on average, one in 27 people who read this article placed an order

How did Sir film make a popular calendar? How big is the calendar Market??
To this end, we interviewed Chen Ying, head of e-commerce of Sir film, and also collected a large number of relevant cases
Let's talk to you today & ldquo; Calendar stuff;

01
The explosive creation of Sir films
|True content IP branding
Recommend thousands of films a year, & ldquo; Sir movie & rdquo; Itself is an IP
By creating trustworthy and valuable content in the film field, sir film has a large number of loyal readers

As a large-scale with early start and relatively mature development, sir film has its own e-commerce platform

Last year, I pushed another family's movie calendar, and the response was good
After that, readers often leave messages in official account: “ When will Sir have a movie calendar;

Official account Sir movie comment area message
This expectation is more about the trust in the content level of Sir films

The implication is that as long as you do this, I'll buy it

This is called & ldquo; This life & rdquo; Products are truly IP branded by the content users need
Fans think you should do this
This is suitable for you

And the Sir film has lived up to everyone's expectations

Sir once said, & ldquo; If the journey is an escape from mediocrity, then the film is the necessary halftime for this resistance;

Most of the 366 films selected in this calendar are non-commercial literary films, but they are good films that we think we have to watch once in our life

The entire editorial department contributed more than 500 films, and finally screened out 366
From these 366 films, choose the most moving scenes and the most shocking lines

To her, calendar page / official account Sir movie
Instead of simply measuring the number of viewers, website scores and award-winning weight, editors choose good films that are sincere, full of expression desire and aesthetic correspondence in film history through experience accumulation and user feedback

Sir movie, I hope you can really see these films and treat them as a & ldquo; Movie Guide & rdquo; To clock in and watch a movie, even if you only watch half of it, you have benefited a lot

“ Watch some real movies together;
This is more like the calendar calendar, which shows the spirit core of the official account IP

It is possible to make a bomb if IP has a core spirit, a product that really matches the official account and fans

|  Explosive thinking to meet multiple needs
“ Calendar + daily movie recommendation & rdquo; It is the basic demand of users for this product
But products that can only meet basic needs are difficult to explode

Especially at the moment of the calendar blowout
Douban launched the film calendar as early as 2017, which is not a novelty for a long time

To some extent, an ordinary movie recommendation calendar is just a & ldquo; Necessities of life & rdquo;
To make explosive products, it obviously takes more effort

Traditional calendars turn pages and tear them off as the day goes by
Some readers left a message saying that they were not willing to tear up the movie calendar they bought before
They all bought two, tear one and collect one