Qulaida wechat takeout applet is applicable to multiple scenarios

  Someone once said & ldquo; Businesses on the meituan platform lost more and more money and had to be automatically removed from the shelves; The income growth of take out riders has stagnated and it is becoming more and more difficult to make money; Consumers also find that the takeout in their hands is becoming more and more expensive& rdquo; Yes, especially for catering businesses, there is a dilemma that they can't make money after doing it! Facing the head platform, where should we go in the future? Will you continue to embrace the head platform or build your own channel? Or access to other third-party platforms? It's like walking in the misty forest, but we have to move on!
Xiaobian believes that we should firmly hold the dominant power in our own hands and gradually get rid of & ldquo; Make wedding clothes for others & rdquo;! Establish your own channels! At the same time, embrace third-party platforms according to their own conditions
Especially those who have regional advantages and open chain stores! In fact, you can find it when ordering takeout!
1、 Channel selection
For catering businesses, takeout applet is the best channel for comprehensive consideration! Cooperating with professional and reliable software suppliers such as qulaida, you can directly connect and use the system without understanding technology and considering problems such as later system function update, iteration and maintenance, because it will be responsible to the end
It is efficient and convenient

Takeaway applet can be bound with the official account, get through the WeChat payment, and realize the interworking between offline and offline scenarios, and then converge the flow under the line to the online, and then feed the online traffic to the offline

2、 How to promote
How to promote takeout applet is a problem that many businesses attach importance to
It seems a little difficult to find traffic by yourself
In fact, if you abandon the difficult mentality and try and accumulate more, you will gain something

Here are some methods for reference:
1, import official account traffic into small programs

If a business has its own official account or can cooperate with the official account, it can achieve small program drainage
In addition, we can also realize the promotion of circle of friends and individuals through relevant activities, such as using the group purchase function of qulaida system, how many people in a group can enjoy how many discounts, so as to promote users to share independently

2
Import third-party platform traffic into applet
Put the small program sun code into the takeout delivery box, packaging bag and DM list, and make corresponding text introduction and activities to attract users to scan the code

3
Build relevant communities
While guiding customers, we can also consider guiding customers into relevant communities
Businesses can share the activities, dishes, packages and other information of applets to activate the community, which can not only harvest their loyal fans, but also realize the drainage and activation of applets! For businesses, pushing new products and activities are very attractive means
For example, the marketing activities of qulaida system mainly include: coupons, discount activities, invitation gifts, full reduction activities, member red envelopes, new customer reduction, group purchase activities and reduction of distribution fees

 
4
Set nearby applet
Now, any store can display its own applet on the mobile phones of all wechat users within five kilometers of its own store

5
Offline drainage
Put a small program sun code into relevant offline materials and stores to realize offline drainage

6
Combination of online and offline
How to convert customers to their own traffic pool and become member customers? You need to grasp every opportunity and patiently guide them to scan the code into the small program, which is a more effective and accurate means

In fact, for catering businesses, the platform is only one of the channels
If you can only rely on the platform to survive, it is not a long-term way!