Liupanshui advertising wall spray painting is an enterprise like a tiger
Yida wall advertising is a large comprehensive advertising company that designs, plans, produces and publishes wall advertising, spray painting advertising, door store recruitment advertising and other outdoor media
Wall advertising is our main business
We are wholeheartedly committed to developing the rural market for enterprises
Over the years, we have always adhered to the path of focused and diversified operation, and provided focused services for Chinese enterprises to develop the three or four level market
The communication value of rural wall advertising, from the perspective of advertising effect level, wall advertising mainly reaches the awareness level, but the combined use of wall and television and other media can produce the synergistic effect of media combination
Rural wall advertising is a long-standing advertising form that has not been paid attention to
In the rural areas of Hebei we visited, as long as the walls at the entrance of the village are slightly regular, almost all of them are painted with wall advertising
Although wall advertisements are all over the village roadsides in rural areas, few enterprises care
In line with the original intention of in-depth discussion on wall guanggei, we conducted a field visit to two villages in Gaoyang, Hebei Province in May 2006 in the form of questionnaire survey
A total of 350 questionnaires were distributed and 303 valid questionnaires were recovered
The ratio of male to female is 3:1 and the age is 17 & mdash; Aged 60, of which 13 are illiterate
Wall advertising is an advertising form that uses wall anchor media to draw the propaganda words or pictures of enterprises on the wall
It is divided into two parts: government policy propaganda slogans (can also be regarded as public service advertisements) and commercial advertisements
We mainly study commercial advertisements here
In the 1980s, rural wall advertising has begun to be used in commercial advertising such as feed and fertilizer
After more than 20 years of development, wall advertising has begun to take shape
Nowadays, all kinds of products play an important role in competing for the rural market
Firstly, it is related to the advertising media environment in rural China
For farmers, their access to information is relatively few
According to the relevant survey results, watching TV and listening to radio have become the frequent media contact activities of farmers, that is, only TV and radio are the advertising media that farmers often contact in the mass media
The outdoor media around have no choice but wall advertising
Therefore, as an important part of the media mix, wall advertising has the opportunity to show its skills in the vast rural land
The smart approach of enterprises is to use TV media to establish reputation and popularity, and then use cheap secondary media to consolidate their image and enhance the memory of the audience
In the rural market, the wall is a secondary medium with ideal cost performance, which is suitable to be used as an auxiliary medium for advertising activities
The publisher of wall advertisement should pay attention to the integration of rural wall advertisement and environment
As a wall advertisement publisher, it plays an important role in the presentation state of wall advertisement
The choice of wall, the level of production, regular update and maintenance will affect the realization of wall advertising communication effect
This requires wall advertisement publishers to select professional wall advertisement producers, strictly follow the operating procedures, overcome various difficulties, and produce standardized and exquisite wall advertisements, so as to make them coexist harmoniously with the specific rural environment and give full play to the communication effect to a great extent
When publishing wall advertisements, it is necessary to coordinate with the planning department and the road administration department in advance to make them meet the requirements of environmental planning and new rural construction
Fully consider the style, color, quantity, form, location, orientation, height and material of wall advertising, as well as the regional pattern, regional function and road characteristics
At the same time, solve the collocation and integration of wall advertising and buildings, and design along the landform of the region to ensure the continuity of its style and features, We should also find an appropriate balance point and entry point, and change it in a unified and coordinated style to achieve harmony
When the traditional media are struggling under the heavy siege of new media, and when consumers no longer focus on a certain type of traditional media platform, outdoor advertising is easy to be ignored
In fact, outdoor advertising is still a very attractive media form
Oh, why? When people living in cities are troubled by smog, they often encounter sunny days with blue sky and white clouds, attracting waves of people to go out of their homes and enjoy the fresh air outdoors on holidays
In order to cherish the beautiful weather, the number of trips is increasing day by day
People suddenly realize how valuable a beautiful weather is! Outdoor advertising is the brand owner's vitamin
We often say that we should get more sun in winter, add some calcium and vitamin D, so we can also have a good rosy complexion and healthy physique in a gloomy winter
In fact, outdoor advertising is the vitamin of brand advertisers, so that the brand can be continuously exposed in the vision of urban consumers and maintain the popularity and vitality of the brand! Outdoor advertising is high, which greatly saves the investment cost
Brands pursue profits, but they blindly refuse outdoor advertising, which may be refusing to make money ~ why? The outdoor advertising picture is intuitive and has strong visual impact
We are in an era of Pan media, with the proliferation of media forms, especially new media
Is there really no drama in traditional media? I don't think so
Each media carrier, different media forms, just like different people, has its own survival value, space and way
Yida advertising presents you with high-quality wall advertising technology level, exquisite, standardized, unified, unique, serious and beautiful wall advertising & mdash; Because we are a dedicated and single wall Advertising Co
, Ltd
Customer experience first, stable structure and cooperation
Liupanshui advertising wall spray painting enterprises like tigers