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Harbin Daily, February 15 - roses, chocolate, dinner, diamonds & hellip& hellip; These Valentine's Day keywords have different & ldquo; Play & rdquo;
The involvement of Internet models such as online shopping, * * *, group buying and crowdfunding not only expands the scope of lovers' consumption, but also brings the couple's economy into one & ldquo; Net & rdquo; All
According to statistics, on the 14th, the turnover of businesses on central street increased by more than 30% than usual
“ The old three & rdquo; It's still hot this year
“ On February 14, I plan to sell chocolate in the morning, roses at noon and movie tickets in the afternoon& hellip;& rdquo; In recent days, this Valentine's Day paragraph has been popular in wechat circle of friends
With & ldquo; Chocolate, flowers, diamond rings & rdquo; Valentine's products represented by, etc
undoubtedly became the best-selling products of the day
At flower wholesale and retail outlets such as Hequ street in Nangang District and Jingwei street in Daoli District, the reporter saw an endless stream of consumers coming to buy roses
A bouquet of 11 roses costs 99 yuan, and the largest one costs 999 yuan
Most people buy a bouquet of flowers for one or two hundred yuan
The reporter learned from Harbin flower wholesale market that on Valentine's day, only roses, a kind of flowers, weighed tens of thousands of kilograms and 160000 plants from Yunnan and other places
According to the statistics of Central Street Management Office, on Valentine's day, the passenger flow of central street is close to one million, of which more than half of the young people have come to Valentine's day
The reporter visited some shopping malls, cinemas, KTVs, restaurants and other places on central street and found that the attendance rate of businesses is very high, and many places need to book or wait in advance
According to incomplete statistics, the turnover of businesses on Valentine's Day is at least 30% higher than usual
Consumption power increases with age
According to an online survey, 40% of young people aged 18-24 prefer chocolate, while 43
3% of couples aged 25-29 like to send each other flowers
During the visit, businesses also confirmed that consumers' consumption strength increases with age
Young students buy more goods of about 100 yuan such as flowers and chocolate, while couples around the age of 30 buy more goods with higher unit prices such as mobile phones and diamond rings
At the apple mobile phone store in Wanda Plaza, the salesperson said he came to consult and buy & ldquo; Apple 6 & rdquo; There are many couples, some buy a pair
The reporter roughly calculated an account
A couple of 30-year-old couples spend nearly 1000 yuan less and 10000 yuan more on Valentine's day
Internet packaged lover consumption
A week ago, Mr
Sun, a citizen, was in & ldquo; Colored roses & rdquo* I booked a bunch of colorful roses and flew them from Shanghai to Harbin
They were required to be delivered to my girlfriend's home on the 14th
Like Mr
Sun, citizen Xiao Liu also customized a necklace engraved with his wife's English name online in advance as a Valentine's Day gift for her
The reporter learned that not only Valentine's day goods are handled online, many couples even buy meal tickets and movie tickets online in advance
“ Two people have a good relationship
Every day is Valentine's day
There is no need to celebrate on February 14& rdquo; In order to avoid the peak, Mr
Wang and his girlfriend celebrated Valentine's day in advance on the 13th; Not only do you not have to wait for seats for meals and movies, but the meal vouchers purchased online can also be used normally, saving unnecessary waste& rdquo; It is understood that most of the movie tickets and meal vouchers purchased online are designated not to be used on Valentine's day
Therefore, many citizens choose to spend off peak, which is more rational
Financial product borrowing & ldquo; Love & rdquo; Get rich
As Valentine's Day approaches, some banks have carefully packaged financial products, making these usually seemingly boring numbers a way for customers to convey their love
A commercial bank in Harbin launched two Valentine's day exclusive products on the eve of Valentine's day
The term and yield figures are carefully calculated, which is just consistent with the numerical metaphor of Valentine's day
One of the products has a 99 day investment period and an annualized rate of return of 4
845% & mdash& mdash; A long time implies that love will last forever, and the 100000 investment principal will get a return of 1314 yuan in 99 days, implying a lifetime
The other is a 52 day investment period with an expected yield of 5
7%, which means & ldquo; I love my wife;
Traditional financial management is full of tricks, and Internet products are not willing to be weak
Citizen Xiao Zhang participated in the Valentine's day crowdfunding project held by a website at a price of 99 yuan
This year, the website joined hands with merchants to play crowdfunding & ldquo; Global landmark of love & mdash& mdash; In the name of love;, Crowdfunding is the world's first love landmark engraved with the names of lovers and settled in the romantic Sanya Rose Island
Spring Festival & ldquo; Rear end collision & rdquo; Valentine's Day
“ Take a group photo with your lover and family& rdquo; On the 14th, the Jin'an international shopping mall on central street was crowded
& ldquo; set in the middle hall; Love cabin & rdquo; In front of the door, there were pairs of citizens waiting for photos
They are not all lovers, but also father and daughter, mother and son
According to the shopping staff of the shopping mall, the shopping mall is in & ldquo; Double section & rdquo; When it comes to & ldquo; Souvenir for love & rdquo; Activities, which are not only for couples, but also for family, relatives and friends; Love cabin & rdquo; As a souvenir
According to the staff, there are many beautiful scene arrangements in the love cabin
The staff take photos for the couples and their families participating in the activities, and make the photos into silhouettes for free to the citizens
The reporter visited many shopping malls in Harbin and found that this year's Valentine's day and the Spring Festival are short apart
When the traditional Chinese Spring Festival, which represents family affection, and the Western Valentine's day, which represents romantic love, meet unexpectedly, businesses do not try their best to sell goods, but hit & ldquo; Love & rdquo; Brand, so that family love is not wrong