Flowerplus Huajia: be the dealer of the next round of flower E-commerce

  Recently, Taobao released the 2019 Valentine's Day flower reward report
There are two groups of data that attract people's attention
One is that 60% of the Valentine's Day flower consumers in 2019 are women, which has earth shaking changes compared with 2017, when 70% of the consumers are men; The other is the growth of consumer orders
In 2019, the consumption orders of flowers on Valentine's day increased by 69%, of which the orders of roses increased by 220%, and the sales of high-end flower products such as tulips increased by 130%
According to Jingdong's data, as of February 13, before the advent of Valentine's day, Jingdong's flower sales increased by 339% month on month
There are also significant changes in the selection of flower types
Immortalized flowers, bouquet gift boxes and mixed roses of different colors have become the three most popular flower commodities, with sales increasing by more than 10 times month on month In the context of consumption upgrading, flower e-commerce like flowerplus flower plus has emerged one after another, and the demand for daily flowers has gradually become a new growth point of mass consumption
With the economic development, the disposable income of residents has been continuously increased, and finally promote the transformation of flowers from gift consumption to daily consumption
Based on this, it focuses on monthly and seasonal & ldquo; Small and beautiful & rdquo; The flower plus platform of the flower gift box is gradually favored by capital& ldquo; Flower plus & rdquo; Since its establishment in 2015, and have created a unique & ldquo; Online subscription + origin direct delivery + value-added services & rdquo; The cumulative number of registered users has reached 12 million
Compared with gift flower e-commerce, the monthly price of such flower e-commerce is lower, easier to be accepted by consumers and higher consumption frequency
In addition, its unique & ldquo; Monthly & rdquo; Mode, which makes enterprises have a stronger ability to control costs
However, compared with gift flowers, daily life flowers have greater cost pressure on logistics and transportation
Although today's flower e-commerce all claim to use the whole process of cold chain transportation, because the fresh-keeping cycle of flowers is short and easy to break, it is more difficult to preserve popular flowers such as roses
If the journey is a little far away, the quality of flowers will be greatly reduced, which is far from the quality and quality of flowers in physical florists

Huajia starts from the downstream of the flower supply chain, gradually infiltrates into the sorting in the middle reaches, procurement and planting in the upstream, and starts to build its own flower field
Now it has 8000 mu of self operated rare variety flower field, thousands of contracted flower farmers and large and medium-sized flower planting bases, and has reached an agreement with major flower countries around the world
It only imports high-quality A-class flower materials, and is committed to providing users with high-quality flowers through 18 processes and 15 quality inspections
At the same time, Huajia has made a great breakthrough in transportation and packing
The environmentally friendly turnover box developed by Huajia is simple to operate and can be reused at the same time
According to relevant data, the total cost of Huajia's supply chain has decreased by 20%

Huajia said that Huajia's flowers adopt 0 ℃ cold chain and are mailed nationwide, which brings the ultimate fresh-keeping of flowers and fast logistics services, and brings high-quality consumption experience to users
Huajia provides not only flower products, but also a new way of life for users, making flowers a part of people's daily life
Flowers should not only be planted in the ground, but should appear in front of everyone
Huajia, with a sense of mission to make the world a better place, with the fragrance of nature, just to meet you