Flower plus: Flower e-commerce in the new era

  According to the report data released by iimedia research, in 2017, the market scale of China's flower e-commerce industry reached 23
55 billion yuan, which is expected to continue to maintain the growth trend in 2018
More than 60% of users have heard of flower e-commerce, of which 36
1% of the respondents have purchased flowers on the flower e-commerce platform
Online and offline advertising is the main channel for users to understand flower e-commerce, and the market scale of flower e-commerce is expected to continue to expand
 
With the rapid development of e-commerce economy, more and more users begin to understand flower e-commerce through the promotion of online and offline advertising, which shows that the diversified marketing methods of flower e-commerce platform have achieved results
Huajia said that with the improvement of people's consumption level and the catalysis of Yueji economy, the awareness and form of mass consumption are showing great changes
More and more people are inspired to yearn for a better life from the bottom of their hearts
Therefore, the demand for daily flowers has gradually become a new growth point of mass consumption

With the further expansion of consumption scenarios in the future, more potential users will be attracted, and the consumption demand of flowers will be further improved with the expansion of flower categories and the optimization of service quality
At present &; BTB” The flower e-commerce platform of the mode still serves some small and micro flower shops
The early support of the platform is strong, the cost is high, and the profit space is squeezed; And & ldquo; BTC” The platform has a variety of user needs, has exploitable consumption scenarios in the vertical field, and has huge market potential
In the future, it will be an important profit growth point of the flower e-commerce platform
With the further improvement of the public's requirements for the quality of life, the user group of flower e-commerce will be further expanded
Huajia said that in the future, Huajia will continue to innovate marketing methods, spread brand value through experience marketing and emotional marketing, and tap more potential users
In the future, Huajia will continue to enrich its product attributes, launch more diversified services and products according to different scenarios and different levels of customers, meet the needs of users for improper upgrading, and deliver more beautiful life experiences to users like flowers