Flower plus brings you to explore the fast consumption era of flower E-commerce

  In recent years, the total consumption of flowers has increased, but there are some pain points in the traditional flower industry, such as the lack of smooth supply and demand information and too many circulation links
The daily flower enterprises that successively entered the market in 2015 opened up an era of rapid digestion of flower consumption
There is a huge incremental market for the scale of flower e-commerce, which is expected to be close to 50 billion yuan in 2021
Supply chain planning, operation efficiency and cost control are the key to the success or failure of flower e-commerce
In the future, flower e-commerce needs intensive cultivation and follow-up, and constantly improve supply chain management and services
At present, China's key flower producing areas have taken shape, and the variety structure has been further optimized
Due to the upgrading of consumption and the rise of e-commerce, new consumer groups and consumption habits have been cultivated, which is conducive to expanding the end consumer demand market
Moreover, e-commerce has high requirements for the quality of flowers, and it is difficult to find good flowers, so it drives the price up
Moreover, the demand of the downstream consumer for high-quality and new varieties of flowers affects the adjustment of the upstream variety structure
At present, there is huge consumption potential in the C-end market
Once the consumption habits are formed and the supporting infrastructure such as logistics is improved, it will emerge in a broader market space, including both the transformation of the stock market and the development of new incremental markets
The flower e-commerce represented by Huajia, using the Internet platform and big data analysis technology, has improved the operation efficiency of the overall industry, promoted the circulation of flowers and improved the profit space of upstream and downstream node participants

 
Huajia continues to innovate its business model, from the transformation of the supply chain for florists to the operation mode of creating the concept of flower luxury goods and brand
In addition to the original festival needs, Huajia integrates flowers into daily life and opens up a new incremental market
And this forces the improvement and improvement of all links of the whole industrial chain

The emergence of flower e-commerce such as flowerplus flower plus has jointly contributed to a comprehensive and prosperous flower consumption situation, stimulated the daily use of flowers, made the greatest supplement to the traditional trading market, and promoted the continuous reform and innovation in front-end flower field planting and facility upgrading
Flowerplus Huajia owns 8000 mu of self operated flower fields in Yunnan
At the same time, it cooperates with more than 4000 high-quality suppliers in the industry
The total amount of flower fields is more than 50000 mu, driving the employment of more than 200000 local planting participants
Daily flowers open up a new incremental market and promote the overall development and improvement of the industry
In European and American developed countries, the proportion of daily flower consumption generally accounts for 40% to 60%
At present, China's daily flower consumption accounts for only 5%
At the moment of consumption upgrading, domestic flower consumption will release greater potential space
With the rapid increase in the demand for daily flowers, the industry has stricter requirements for the efficiency of flower planting, packaging and transportation, which has driven the improvement of planting enthusiasm and standards of flower farmers
Huajia said that the prosperity and development of flower e-commerce is inseparable from multi-dimensional and multifaceted factors such as policy support, technological innovation, new product introduction and infrastructure investment
These factors must be combined to better improve the efficiency of upstream industries and flower quality