Retail self owned brand OEM, OEM and OEM processing exhibition · 2018 Shanghai Exhibition date: December 6-8, 2018   Venue: Shanghai New International Expo Center
Sponsor: Shanghai Association of authorized brand management enterprises private brand professional committee private brand manufacturers association
Organizer: Shanghai cross mining Advertising Co
, Ltd
- a subsidiary of Donghao Lansheng group
Exhibition scale: 40000 square meters
Number of booths: 1500 estimated professional visitors: 60000
Exhibition consultation: Miss Ge 13564125598  
l Retail private label (i
e
retail OEM)
The factory conducts OEM production for retail stores such as stores, supermarkets and department stores, pastes the retail store brand, and then the retail store sells it in its stores
l 2018plf helps China “ Retail private label ” Development trend
With the transformation of retailers nowadays “ Private label hot ”, Supplier expansion ” Export to domestic sales “, Zero supply upgrade “ Cross border trade policy;, Retail private brand has become a very important development trend of the retail industry in the future
For factories with high-quality products, being a private brand supplier can not only obtain more and more convenient sales channels, but also effectively help factories obtain the policy of reducing and exempting supermarket channel fees, broaden domestic and foreign retail sales opportunities, and maximize the rapid occupation of domestic and foreign retail markets
Scale upgrade to show a rich buyer lineup
l Range of domestic buyers
Supermarkets: Wal Mart, Auchan, RT mart, China Resources Vanguard, Metro, Carrefour, Lianhua, Yonghui, Yongwang Tehui, Zhongbai warehouse supermarket, etc
E-commerce: No
1 store, Jingdong Mall, dangdang
com, Yixun, jiapin
com, m18
com, Oriental CJ, meiwei
com, I buy
com, dida
com, etc
Convenience stores: 7-11, family, Kede, Haode, Rosen, Lianhua express, Wuyuan convenience, xiduoshi, Shanghai Xi'an convenience, OK convenience, etc
Comprehensive department stores: Hangzhou building, Bailian Group, Wanda Department store, Huijin department store, ITO Yokado, Guangdong Tianhe City department store, credit building department store, etc
Food franchised stores: Jieqiang, laiyifen, baiweilin, Shanghai first food, Starbucks, Shanghai sugar tobacco and wine, liangpin store, yiweier, etc
Ribai franchise store: h& M
Macallin, Yuexing home furnishing, staples, treehouse, Walt Disney, IKEA, elegant 100, Liv home furnishing, etc
Gehu health and beauty stores: Watsons, Sasa, Wanning, Sephora, Zhuoyue, Baihuayuan pharmacy, Fuxing Pharmaceutical, Yifeng pharmacy, etc
—& mdash; Others include import and export traders, distribution wholesalers, global purchasers, hotels, restaurants and other purchasers who are interested in looking for their own brand factories
l Scope of foreign buyers
AXDOOF,BPI,BEATUY ELENENN VENTURES INC,JUNGLEFISH,LINACO,SISMY S
P
A
,STYVES ROCHER GROUP-ASIA,HUG AG,GOLDEN-POL SP
ZO
O
, GEEYA ,FAMILY INTERNATIONAL,etc
l Strength buyer
Axfood Hualian jimaisheng   Boots Wal Mart global sourcing Miandu Asia Pacific
EL CORTELNGLES Family Renrenle chain   Haiwang Xingchen chain drugstore  
Sibao group   LKEA A good friend   LG BP
Linaco Shandong jiajiayue   JKD HYGLENE CASINO
Life health trade   Liaoning Xinglong family   AEON TOPVALU Xinhuadu shopping mall
Aeon Shanghai first food Shuiye Commerce & Trade Marks& Spencer VIRGO
Kimberly Clark global sourcing   C
jFOODS RT-MART Jiangsu new cooperative changkelong  
Youshishi Shangdao coffee   P & G China   WR purchase management   Hong Kong HTC Far East  
Beijing Itochu sugar   SIGMASOC
COOP
RES PHARMA Auchan Asia Sourcing  
ABENA CHINA Guizhou Heli shopping target   GreenTree Inn   Bora trading  
Store 1 Suning e-commerce   Yi Youbai
BROWN-FORMAN SPARCHINA DAISO SAINSBURYS
Walt Disney   SODEXO E-MART China China's Pharmaceutical Foreign Trade  
Johnson & Johnson China   Aishang home   3M Shandong aikeduo
COFCO I buy
com   Huarun Suguo supermarket   LOTTE MART Watsons  
Bailian Omni channel e-commerce   Liv home   Strbucks Mitsui products trade
China Wanning   Sephora   Renrenle   Staples
Bubagao global sourcing   Liying room   Laiyifen   Hailiang mingkanghui  
Shanghai Xiangyi materia medica   Coop Teliyu   enjoy easy
7-ELEVEN DR
SCHUMACHER Jumei premium products  
Hebei food forest   LABORATOLRES Honglei beauty chain
Carrefour Global Sourcing   Japan Zhongdao trade   Wuhan Zhongshang parity
In 2018, PLF continues to expand and plans to have 1500 booths
Exhibits run through the whole category chain of FMCG:
l Food and beverage: Green / * food, snack food, canned / convenience food, grain and oil / non-staple food / local specialties, candy / cold drink, quick-frozen food, fresh food, mother and baby food, pet food, alcoholic beverages, etc
l General merchandise for daily use: daily chemical products, furniture products, tableware, bathroom products, stationery and sports products, knitted home textiles, small household appliances, clothing, shoes and hats, luggage and leather goods, pet products, disposable products, DIY products, etc
l Health and beauty products: personal care products, personal cleaning products, medical first aid products, maternal and infant products, beauty and hairdressing products, etc
l Others: seasonal food, special purpose products and other products suitable for entering supermarkets